Globalization has stimulated the diffusion of new technologies, making economies greener and more productive. It gives businesses the ability to access to new or different markets and helps to spread knowledge and technology across borders and continents.

The K-Venture Academy aims to provide technology-driven highly innovative scale-ups and their global managers (at first, from South Korea) with first-hand knowledge and experience of international business operations in their relevant discipline and best-practice examples from the European Markets. It helps South Korean companies expand into the European market and gain a deeper understanding on future industries and technology trends.

The K-Venture Academy combines management training, study tours and match-making elements both online and on-site in different locations. It is divided in three modules:

Module 1: Preparation for EU Markets (online)
Training contents at a glance:
Organisation and execution of market and competition analyses
Further development of existing and development of new business areas and sales markets
Growth strategies: how to secure or expand market share, international strategy development and
creation of business plans
Intercultural competencies: how to do business in Germany and in Europe

Module 2: Development in EU Markets (on-site)
Bespoke Level-up Training and Networking at a glance:
Go2Europe Business Readiness Level-Up training
Insight from Key Experts
Identifying contacts in German/European markets
Organization and execution of meetings Meeting with potential partners Group Study Tours

Module 3: Execution and Implementation (in RealLab via PoC or pilot project cooperation)
RealLab for Business PoC (Proof-of-Concept) in Germany|Europe:
For innovative and high-growth potential companies from Korea with a breakthrough
technology, which is looking to scale up in the German and European markets, TRUBICON help them to create the value they are looking for by giving comfort to the capital markets and providing advice and services through an industry-focused approach.
The service range of TRUBICON during Module 3 includes:
• Market focus on revenue generation: Market prioritization, product adaptability, go-to-
market strategy advising and implementation
• Potential partners distribution: Introduction to business partners, corporates, research
institutions and more
• Investors access to capital in Europe: Provision of customized solutions to answer
financing needs (public grants, external investors)
• Operations assistance: IP licensing optimization, subsidiary setup, office solutions and more.